Press release

My.ApartmentGuide.com Reporting Analytics Provides Transparency in Advertising Results

June 18, 2009

ATLANTA (June 18, 2009) - Apartment Guide, a leading resource for apartment searches nationwide, today announced that feedback from advertising clients on its free lead management tool, My.ApartmentGuide.com, has been overwhelmingly positive.

"Forty-five percent or more of potential renters who contact us are coming from outside the general area," said Caroline Forehand, Multi-Family marketing director, S.L. Nusbaum Realty Co. "And since most consumers use more than one source to research apartments for rent, being able to track exactly where my leads are generated from is an invaluable service that My.ApartmentGuide.com provides."

After several months of capturing client and sales feedback on its previous reporting system, Apartment Guide launched a newly enhanced lead management tool in March 2009. Features of My.ApartmentGuide.com include:

• Detailed monthly lead reports with print and Internet breakouts
• Dashboards that provide key metrics and trends at a glance
• Phone and e-mail lead details
• Management-level reports for reporting across a portfolio of properties
• The capability to update property listings on ApartmentGuide.com
• The ability to schedule how often reports will be e-mailed

"It is more important now than ever before for apartment communities to evaluate whether the advertising products and services they are using are built to deliver true results," said Arlene Mayfield, president, Apartment Guide. "At Apartment Guide, our integrated media solutions are customized to not only drive traffic, but provide high quality leads. My.ApartmentGuide.com allows managers to make investment decisions across all of their properties with a better insight into what advertising solutions are successful."

"The apartment industry will always be evaluating the effectiveness of advertising spend," said Amanda Irwin, marketing associate, Associated Estates Realty Corporation. "With Apartment Guide, I don't have to wonder how their leads are defined or where the leads come from since they are fully transparent in My.ApartmentGuide.com."

My.ApartmentGuide.com is free to Apartment Guide advertising clients. For advertising information contact Margette Getto at 972-985-3464 or mgetto@apartmentguide.com.

About Apartment Guide
A 34-year apartment industry expert, Apartment Guide is the flagship product of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM). Apartment Guide helps millions of consumers nationwide find an apartment through innovative print, Internet and mobile solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. Apartments for rent are displayed and distributed in 77 publications in 74 markets and nationwide online. For more information visit www.apartmentguide.com.

About PRIMEDIA Inc.
PRIMEDIA Inc. helps millions of consumers nationwide find a place to live through its innovative print, Internet and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.

PRIMEDIA, Apartment Guide, ApartmentGuide.com, My.ApartmentGuide.com, Rentals.com and NewHomeGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. © PRIMEDIA Inc. 2009. All rights reserved.

CONTACT:

Nichole Bigley
678.421.3494 (direct)
nbigley@primedia.com