Press release
Apartment Guide Announces Availability of Average Rent and Site Search Result Reports for Advertising Clients
Rental rate data and search results to provide insight into national or local marketsJune 25, 2009
LAS VEGAS (June 25, 2009) - Apartment Guide, a leading resource for apartment searches nationwide, today announced that detailed reports on rental rates and search results conducted on ApartmentGuide.com is now available for free to advertising clients. Clients can gain access to the reports by contacting their Apartment Guide sales representatives.
"As apartment industry experts, our clients frequently ask us what is happening in their market," said Arlene Mayfield, president, Apartment Guide. "Average rent rates, competitor specials, popular amenities, occupancy levels, overall walk-in traffic and total leases are questions we answer on a daily basis. Now we've made it even easier for them by offering detailed reports on these topics."
The three new reports that are currently available from Apartment Guide sales reps are:
- ApartmentGuide.com Searches (Where) -This report shows where consumers are looking for a place to live by what they type in the search box on the ApartmentGuide.com homepage. This report can be viewed on a national or state level.
- ApartmentGuide.com Searches (What) - This report shows what consumers are searching for throughout ApartmentGuide.com, including what percentage of people are refining their search and of those who do, what they refining it by - price, amenities, distance. This report can be viewed on a national, state or city level.
- ApartmentGuide.com (Average Rents) - This report shows average rental rates and average rates by square foot. It is broken down by floorplan, average square foot and percentage of listings that offer coupons. This report can be viewed on a national, state, city or zip code level.
Additional reports that will show three-year year trends of occupancy, walk-in traffic and lease numbers will be available to clients soon.
About Apartment Guide
A 34-year apartment industry expert, Apartment Guide is the flagship product of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM). Apartment Guide helps millions of consumers nationwide find an apartment through innovative print, Internet and mobile solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. Apartments for rent are displayed and distributed in 77 publications in 74 markets and nationwide online. For more information visit www.apartmentguide.com.
About PRIMEDIA Inc.
PRIMEDIA Inc. helps millions of consumers nationwide find a place to live through its innovative print, Internet and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.
PRIMEDIA, Apartment Guide, ApartmentGuide.com, Rentals.com and NewHomeGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. © PRIMEDIA Inc. 2009. All rights reserved.
CONTACT:
Nichole Bigley
678.421.3494 (direct)
404.395.8810 (cell)
nbigley@consumersource.com